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OXFORD SEO - Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) company based in Oxford, England, UK |
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OxfordSEO.com The Jam Factory 27 Park End Street Oxford OX1 1HU |
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01865 201955 info@oxfordseo.com |
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Oxford Search Engine Optimisation |
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Internet Marketing |
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Optimising for the Semantic Web |
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Benefits & Development |
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New Developments in SEO & Semantic Search |
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Searching for me? Contact form |
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All of us have to start looking at capitalising on what we have before thinking about acquiring more. If you already have a website, now is the time to get your website to start working for you. Don't redesign, don't advertise on the web, optimise what you've already paid for making it into a sharper, leaner commercial tool. We typically optimise your site for the search phrases most likely to attract and convert your type of customer Firstly, we undertake a complete audit and analysis of your existing web site, identifying: * Broken Links * Faulty Error Codes * Duplicate Content * Usability Obstacles * Meta Data Criteria * Linking Strategy * Asset-naming conventions * Structural hindrances * Number of your pages indexed by Google and Yahoo * Current position of selected key phrases relevant to your business compared to your competitors These issues once recognised, can be resolved easily and will bring your website up to a minimum standard of optimisation needed to build a meaningful presence on the web. We then install a metrics meter onto your site to establish a benchmark for our progress. You may already have one or we can install a Google Metrics. We also register you with Google Local and submit your sitemap to insure that your business or organisation is listed on the world's most comprehensive commercial database. Google Local even offers ready coupons for your business offering. More importantly, people need to be able to find you on their mobile web devices when they're on the move. Our next step is to come to an understanding of your business or campaign objectives. In plain English. Then we conduct an analysis of the most relevant use of language likely to generate desired results. Once that language is construed we then analyse what language (vocabulary and phraseology) is most likely to be used by those searching for what you have to offer. This process is more than merely a keyword analysis of vocabulary terms most likely to correspond to search queries. (Although, we do use WordTracker to measure your web copy against real time queries). Our approach goes further to generate a semantic description of your offering. We create context and meaning for your products, services or initiative that will rate highly by both machine and person for relevance. We tailor vocabulary and phrasing to maximise the conversion of your visitors. We then confer with you on the optimisation of your language content before we execute the optimisation strategy. You can see which websites rank and what level for key words and phrases by using this tool:
We work directly with Google and Yahoo to optimise your offering within their own proprietary services including Google Local and Yahoo's SearchMonkey. We manually register your optimised language content with not only the Open Directory Project www.dmoz.org but with directories both local and relevant to your business or organisation. By utilising the best analysis and optimisation tools available on the Internet we are able to achieve quantifiable results for your business or organisation. The Subscription Service There are no quick tricks or secret shortcuts to maintaining a high visibility website. Anyone who tells you they can guarantee you an immediate Number One ranking on Google or Yahoo is in the business of selling snake oil, not optimisation. Ask yourself, is a Number One ranking on Google for a matter of days or even a week going to achieve your business or organisation objective, by itself? Although most websites can be improved dramatically by exercising a few simple housekeeping routines to do with usability and a keyword research programme. Businesses that get results on the Internet know that optimisation is not a quick fix, but an ongoing process. OxfordSEO.com provides an ongoing optimisation and tracking subscription service. We track your site for changes, we profile your online reputation and we adjust keywords and phrases that improve your visibility on an ongoing basis. OxfordSEO will become your advocates for the search engines like Google, MSN and Yahoo working constantly to improve your results. Our ongoing analysis of your site and the language that you use is backed by comparison with real time search queries. By utilising expert tools like WordTracker we can track the effectiveness of your campaign and make the adjustments necessary to maximise your impact online, over time. Subscribe to OxfordSEO to maintain your success over time |
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DON'T ADVERTISE, |
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