OXFORD SEO - Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) company based in Oxford, England, UK

The keyword mode of Internet search technique is about to be taken over by a new breed of semantic search technology. Standard keyword and key phrase searches although universally accepted are often unreliable and cumbersome. Users sometimes get up to 10,000 hits on a search engine result page (SERP) and then have to wade through a list of loosely related keyword results to find the relevant documents they were searching for.

Contact Us Now for a complete Semantic Web audit of your website. We deliver you a clear picture of the project scope, costs and time frame needed to enhance your web presence.

In comparison to standard search, semantic search looks at the logic of the sentence: how words in a sentence relate to one another as well as understanding the context of the keywords. Instead of clumsy, corresponding criteria, the words grouped around a keyword or phrase will now play as important a factor in weighing the relevancy of the term as the keyword itself. The focus is now on context, how words and assets are grouped together.

Search engines that make use of semantic web technology examine the intent behind queries to pinpoint their exact meaning. Semantic search looks at sentence logic, how words in a sentence relate to one another, and semantic analysis (understanding the context of keywords).

The Semantic Web doesn't just make data searchable but knowledge searchable.

The results are a more accurate and specific response to a search query.
It works like this: http://www.w3.org/2002/03/semweb/
Is your website ready for the Semantic Web?

OxfordSEO.com can convert your existing website into a semantically ready website.

Our semantic audit realistically analyses the time and cost to make your site Web 3.0 compliant. The change is an enhancement, not a replacement of your existing code and content.
Hence, we are fully versed in Semantic enhancement for higher visibility search results and can offer the following services to lead your application to the semantic generation:

Evaluating the potential of semantic technologies and their use in your company
Developing and implementing ontologies according to W3C standards, e.g. to semantically describe your products
Modelling metadata and semantic enrichment (“annotation”)
Drawing up semantic user profiles
Creating adaptive and feedback-driven systems
Ontology Learning, e.g. to automatically construct knowledge models
Consulting on service-oriented applications and building Semantic Web Services
Optimising your application for semantic shopping assistants
Further ontology engineering tasks like transforming ontologies and maintenance
"I can't see semantic search changing paid search in the short-term, but now is a great time for marketers to be looking at their own content and investing in SEO to take advantage of the advances in semantic search".
Mel Carson, Microsoft AdCenter community manager for Europe.

Currently there are a variety of new semantically driven search engines that provide results that more accurately respond to the intention of the searcher.

Cuil (pronounced "cool", according to the creators) is a search engine that organises web pages by thematically linked content and displays relatively long entries along with thumbnail pictures for results. Inspired by semantic search criterion, it claims to have a larger index than any other search engine, with about 120 billion web pages Cuil's privacy policy, unlike that of other search engines says it does not store users' search activity or IP addresses. Cuil is managed and developed largely by former employees of Google: Anna Patterson, Russell Power and Louis Monier

Calais, from Thomson Reuters is a Semantic Web service, and open API that allows web publishers to automatically scan content and pull out semantic metadata. Calais is a rapidly growing toolkit of capabilities that allows us to readily incorporate state-of-the-art semantic functionality within your blog, content management system, website or application. By adding a vertical layer of meta data, your product or catalogue information acquires an additional dimension of searchability. More and more Search Engines are gearing their algorithms towards a semantic sensibility. Now is the time to ready your on line data for the Semantic Web.

Illumin8.com is a subscription based, on-line workflow solution designed to help corporate scientists, engineers and R&D professionals quickly discover and explore technologies, organizations, products, and more. It combines scientific content, millions of patent sources, and billions of web pages with an advanced semantic indexing and search engine. This technology, coupled with the vast content sources, enables researchers to quickly discover solutions, which the system presents in an organised and logical graphical display. illumin8 is web-based, and requires no installation or user development. By using illumin8, corporate R&D professionals can save time and money, and quickly distils insights from scientific journals, patents, and the Web.

OxfordSEO.com and it's affiliate OxfordSemantic can advise you on the best means to enhance your data using RDFa meta format resources that will make each data component of your website stand out on the web.

We can make your data meaningful, not just location specific. Contact us now for further information.