Oxford SEO Studies Blog

Welcome to the new criteria for optimising your web data (not just the location of your data, but ACTUAL content) to make your data more find-able.

Google : “Structured data makes the web a better place. It also helps Google better understand and present your page in search results”.  And so begins Google’s introduction to its new meta data format branded “Rich Snippets”.  That’s Semantic mark up or the Semantic Web’s passage from childhood into adolescence after it’s 10 year gestation [...]

One basic misassumption is that there’s one single formula, one technique that equates to the “killer application” and beats all other approaches hands down.