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If you need your website re-designed or built from scratch using the latest W3C standards and Usability Best Practice, then click here to visit our web production and development site.
Optimise your website to increase your customer traffic
Do your prospects and potential customers know how to find you?
If not, you need to attract their business to your site.
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When your competition is only a click away, you want to be sure that your Web presence will:
* Convert your visitors into buyers
* Build customer relationships
* Find out what your customers really want
* Increase your responsiveness
* Convert your contact data base into a knowledge base
* Give you direct, verifiable market intelligence
The tools that we harness to achieve these results begin with understanding the strategic objectives of our clients. By understanding your objectives we can then tailor our expertise to achieve the best tangible results for your enterprise or project.
Our experts can then employ advanced optimisation methodologies both 'on page' and 'off page' that deliver measurable results.
As more and more businesses are tailoring their marketing strategies and targeting the online marketplace, it is crucial for any business or organisation to ensure that its internet presence at least matches (if not surpasses), its off line presence. This year more B2B and B2C transactions were completed online than ever before.
For many businesses, the Internet (or more precisely the World Wide Web), is the only territory left worth spending money to penetrate. Most serious businesses have at least one website if not a fully developed and marketable web presence.
But what good is your website if no one can find it?
The current economic crisis has sent consumers scrambling online to search for essential goods and services at competitive prices. Attracting and retaining that customer base is a skill and a science on its own. Cedric Chambaz of Microsoft adCenter cited a recent study by his organisation suggesting that almost two-thirds of SMEs that run a website do not do enough to promote them on the web.
Search marketing is vital, as online searching is the second most popular Internet activity after email.
"Our research shows that 76 per cent of SMEs with a search marketing strategy have seen higher sales as a result," Mr Chambaz remarked.
Google Metrics are even more advanced. 'Enterprise-class' features now included on the web service include custom reports, advanced segmentation, an updated interface and integration with Google AdSense. OxfordSEO installs your Google Metrics and then provides you with a monthly report, analysis and exposition on what the metrics mean in terms of the ongoing and comparative usage of your website.
Here are the results of recent marketing poll:
* Search engine optimization (36%, 149 Votes)
* Blogging (33%, 134 Votes)
* Pay per click (26%, 107 Votes)
* Email marketing (22%, 89 Votes)
* Social networking (Facebook, LinkedIn) (21%, 86 Votes)
* Blogger relations/blog PR (14%, 56 Votes)
* Microblogging (Twitter, Plurk, Jaiku) (11%, 47 Votes)
* Affiliate marketing (11%, 47 Votes)
* Advertorial (NewsForce, AdFusion) (10%, 40 Votes)
* Video marketing (7%, 29 Votes)
Meanwhile, the market for search engine optimisation (SEO) will increase 32% to £330m. SEO agencies help companies achieve prominent results in Google, Yahoo and MSN without buying advertising (typically these results appear on the left of the page).
The valuation reflects the total amount of money that is spent on Search Engine Marketing in the UK, including media spend and money spent on agency services such as paid search management and SEO. |
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